Free agency templates · 📅

Agency Content Calendar Template

A content calendar fails when it's a wish list. This one is an operating rhythm: every piece has an owner, a brief, a due date and a destination before it's "on the calendar" at all.

Monthly planning (last week of prior month)

Pick topics from the keyword map + seasonal opportunities
One brief per piece: target keyword, intent, outline, internal links
Assign writers and editors with due dates
Balance the mix: money pages, informational, refreshes

Weekly rhythm

Mon: briefs for next week finalized
Tue–Thu: drafting; editor reviews within 24h of submission
Fri: publish + interlink from older content; queue social

Per-piece checklist

Matches the brief's keyword + intent (not just mentions it)
Title & meta pixel-checked; H2/H3 structure scannable
At least 3 internal links in, 2 out to related pages
Schema where it fits (FAQ, HowTo, Article)
Image alt text + compression

Monthly review

Clicks per published piece (Search Console) after 28 days
Refresh list updated: what's decaying, what's almost ranking
Kill or merge pieces that never found an audience

Run this template instead of copying it. In PeakKR this becomes a phased project: phases unlock in order, every task has an owner and a due date, and your client watches progress on a hub link — no status meetings. One flat $100/month for the whole team.

Start free — 14 days See what's inside $100/mo

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