SEO Campaign Template (free, complete)

1 Technical foundation 2 Keyword & competitor research 3 On-page optimization 4 Content production 5 Authority & local 6 Measurement & iteration

Phase 1 — Technical foundation (weeks 1–2)

5 tasks · phase 1 of 6

Full technical crawl & audit (indexation, status codes, redirects)
Fix crawl blockers: robots.txt, sitemap, canonical errors
Core Web Vitals baseline + fix the worst offenders
Set up/verify Search Console & GA4, annotate the start date
Fix broken internal links and redirect chains

Phase 2 — Keyword & competitor research (weeks 2–3)

5 tasks · phase 2 of 6

Seed keyword list from services, locations and sales questions
Map keywords to existing pages; flag gaps with no page to rank
Competitor gap analysis: what they rank for that you don't
Prioritize by intent + difficulty into a 6-month target list
Write the keyword map into the content plan

Phase 3 — On-page optimization (weeks 3–6)

5 tasks · phase 3 of 6

Rewrite titles & metas for the priority pages (pixel-checked)
Fix heading hierarchy and thin sections on money pages
Add/repair schema: LocalBusiness, FAQ, Service, Breadcrumbs
Internal linking pass: money pages get links from every relevant page
Image pass: alt text, compression, next-gen formats

Phase 4 — Content production (ongoing from week 4)

4 tasks · phase 4 of 6

Brief each priority gap page (target keyword, outline, entities)
Draft, edit and publish on the agreed cadence
Refresh the top 5 decaying posts (update, expand, re-date honestly)
Interlink every new piece from older relevant content

Phase 5 — Authority & local (ongoing)

4 tasks · phase 5 of 6

Fix/claim Google Business Profile; weekly posts if local
Citation cleanup: NAP consistency across the top directories
Digital PR / linkable asset for the strongest content piece
Monitor new links & disavow only if clearly toxic at scale

Phase 6 — Measurement & iteration (monthly)

4 tasks · phase 6 of 6

Monthly report: rankings, clicks, conversions vs. baseline
Re-crawl quarterly; fix regressions same-week
Re-prioritize the keyword map from what's actually moving
Quarterly strategy review with the client

Make it run itself

A template on a page is a start. A template that assigns itself is a system.

Copy this into any tool you like — it's yours. But the failure mode of every checklist is the same: it lives in a doc nobody opens on the day the work happens. In PeakKR this template is a phased project: phases unlock in order, each task lands on a real person with a due date, and your client watches the phases complete on their own hub link instead of emailing "where are we?"

Create a project from the template — the phases and tasks above appear on the board, in order.
Assign the phase owners once. New tasks default to the project's PM; recurring ones respawn on schedule.
Share the client hub link. Progress, wins and reports at the same URL all engagement — no status meetings required.

FAQ

Using this template well

Why do the phases have to run in order?

Because each phase makes the next one worth doing. Content written before the technical foundation is fixed gets crawled badly; links built to weak content are wasted. The order is the strategy — teams that run everything in parallel usually redo the early work.

Can I compress this for a smaller client?

Yes — shrink the phases, don't skip them. A small local client might get one week of technical work and five priority pages instead of a full content operation, but the sequence (foundation → research → on-page → content → authority → measurement) holds at every budget.

How do I report progress against this template?

Phase completion is the report. "Phase 2 done: keyword map delivered, 40 targets prioritized" is clearer to a client than any activity list — and if phases live as tasks in a tool with client visibility, the report writes itself.