Most ranking disasters aren't penalties — they're migrations nobody checked. This is the checklist for redesigns, domain moves and replatforms. The rule: snapshot before, verify after, fix within the week.
Built for: Anyone shipping a redesign, replatform or domain move on a site with traffic worth keeping
Copy this into any tool you like — it's yours. But the failure mode of every checklist is the same: it lives in a doc nobody opens on the day the work happens. In PeakKR this template is a phased project: phases unlock in order, each task lands on a real person with a due date, and your client watches the phases complete on their own hub link instead of emailing "where are we?"
Unchecked migrations routinely drop 20–60% of organic traffic, and recovery takes months because every day of broken redirects compounds. Nearly all of it is preventable with the pre-launch snapshot and a redirect map — the two items teams skip when the deadline slips.
Shipping the staging site's noindex tag to production. It's one line, it deindexes the entire site, and it's on launch day of this checklist for a reason. The second most common: redirect chains, because the new redirects stack on top of old ones.
Yes — a lighter version. URLs surviving doesn't protect titles, metas, headings, schema and internal links, all of which redesigns quietly rewrite. The crawl-vs-snapshot diff catches what the new templates changed without anyone deciding to change it.
Every seat, every client, one flat price. PeakKR is the agency workspace behind these templates — projects, timesheets, retainers, client reporting and SEO tooling for $100/month flat, with a 14-day free trial.
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Summit
Hi, I'm Summit — your AI guide inside PeakKR. I help agencies plan the day, draft client updates and keep every project on track. Come climb with me.
